Consumer Behavior Of Pasteurization Milk Of Pesat Cooperative In Banyumas District
DOI:
https://doi.org/10.20884/1.angon.2019.1.1.p93-100Keywords:
purchasing orientation, price, locationDownloads
References
Hunt, S. D., & Morgan, R. M. 1996. The resource-advantage theory of competition:
dynamics, path dependencies, and evolutionary dimensions. The Journal of
marketing, Vol. 60, No. 4. 107-114.
Kotler, Philip., dan Gary Armstrong., 2004, Dasar-Dasar Pemasaran, Edisi
kesembilan, Jilid 1, dialih bahasakan oleh Alexander Sindoro, Jakarta. Indeks.
Ling, K.C., Chai, L.T., dan Piew, T.H., 2010, The Effects of Shopping Orientations,
Online Trust and Prior Online Purchase Experience toward Customers?Online
Purchase Intention. International Business Research.Vol. 3, No. 3; July 2010. 63
Putri, C. S. 2017. Pengaruh Media Sosial terhadap Keputusan Pembelian Konsumen
Cherie Melalui Minat Beli. PERFORMA, 1(5), 594-603.
Schiffman, Leon G. & Leslie L. Kanuk. 2000. Consumer Behavior. Fifth Edition. New
Jersey. Prentice-Hall Inc.
Sheth, J. N. 2001. Customer relationship management: emerging concepts, tools, and
applications. Tata McGraw-Hill Education.
Simamora, B. 2004. Riset pemasaran: Falsafah, teori, dan aplikasi. Jakarta. PT
gramedia pustaka utama.
